I think we've all figured out by now that people aren't probably going to be paying for music the future. Ever since 1999 when Shawn Fanning released Napster for download on the PC, it all seemed too natural. Record labels have since been scrambling for the past decade to find out how they can get people to buy physical albums; upping production costs by including posters, interactive CDs and DVDs. While all artists and musicians in there right minds have provided thier music for digital distribution, the sale of music is has taking on a completely new form.
An interesting approach to this industry transition comes from Invisible DJ and fashion house LnA, entitled, The Music Tee.
"The Music Tee is a new product line that combines digital music and fashion in one eye-and-ear-catching package. Music Tees are high-end t-shirts that feature album art and a tracklist. Each shirt comes with a unique code that can be used to download a digital copy of the album associated with that Music Tee. This enables people to discover and purchase music in fashion retail environments, then hear and wear an album!"
I'm always down with combining music, design and fashion. The Music Tee is not just an online store that sells T-shirts bundled with music. They have created a new platform for music consumption, a structure that in some way differs payment for music and ends up seemingly as an exchange for rockin a band or musician's album artwork on your shirt.
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